Peet's Coffee & Tea Introduces a New Iced Beverage the Scharffen Berger Chocolate Mocha Freddo

15/06/06 Peet's Coffee & Tea, Inc., a specialty coffee roaster and marketer, today introduced a new beverage to its specialty drink menu -- the Scharffen Berger Chocolate Mocha Freddo. Just in time for summer, this refreshing chocolaty beverage delivers pure flavor and delicious taste because it is made with authentic, hand-crafted ingredients. Freshly brewed Peet's Deep-Roasted(R) coffee is combined with rich, dark Scharffen Berger Cocoa. These ingredients are blended with ice and then topped with whipped cream and Scharffen Berger chocolate shavings to delight the palates of coffee and chocolate lovers.

The Scharffen Berger Chocolate Mocha Freddo is the latest collaboration between Peet's and Scharffen Berger -- two like-minded specialty food purveyors who share the same commitment to quality and artisan traditions. Peet's Coffee & Tea is committed to meticulous bean selection and the art of hand-roasting in small batches to ensure ultimate freshness and quality in every cup, while Scharffen Berger(R) Chocolate Maker focuses on small-batch manufacturing methods to ensure pure, deep flavor in each bite.

"In creating this new beverage, we wanted to offer our customers a drink that would allow them to discover new flavors and learn how fresh roasted coffee should taste when paired with other quality, hand-crafted ingredients," said Chris Lansing, chief marketing officer, Peet's Coffee & Tea, Inc. "Scharffen Berger was our choice because their commitment to quality and artisan traditions mirrors our own."

"Nowhere else will you find the exceptional coffee and chocolate flavors of Peet's and Scharffen Berger in one taste experience," said Jim Harris, Managing Director of Scharffen Berger Chocolate Maker. "The Scharffen Berger Chocolate Mocha Freddo truly is a revelation for your taste buds."

The Scharffen Berger Chocolate Mocha Freddo joins an expanded Peet's Blended Freddo(TM) line which includes Caffe Freddo (regular and Extra Bold), Mocha Freddo, Madagascar Vanilla Freddo, Pure Caramel Freddo and Chocolate & Caramel Swirl. Each Freddo is prepared with fresh roasted Peet's coffee and authentic, hand-crafted ingredients to deliver a pure, refreshing and delicious taste.

Availability

The Scharffen Berger Chocolate Mocha Freddo and other Peet's Freddo beverages are available in regular, decaf, without coffee or dairy. They are available in 16-ounce and 24-ounce cup sizes at Peet's Coffee & Tea retail stores nationwide. All beverages are made-to-order by Peet's expert baristas to deliver the fresh taste of Peet's Deep-Roasted coffee in every sip.