Paulaner Launches New Packaging Design
04 Feb 2015 --- Paulaner USA, the U.S. importer of the legendary Paulaner Brewery portfolio and other premium beverage alcohol brands, will launch new packaging artwork along with a unique mnemonic logo on all secondary packaging that clearly defines its German position as the leading Hefe-Weizen brew to the U.S. market.
The new design is aimed to communicate this positioning and clearly define the German brew as the world’s best Hefe-Weizen to American beer connoisseurs.
This feature is provided by Food Ingredients First’s sister website, Packaging Insights.
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