Omevital Omega-3 Fatty Acids Receive the Superior Taste Award 2011

The award confirms the unique position we enjoy in this sector and will help make our Omega-3 products and solutions even better known in this market," says Massimo Armada, Head of the Global Business Unit Human Nutrition at BASF.

5/30/2011 --- The product Omevital liquid Omega-3 fatty acids from Cognis  –  which is now part of the BASF Group – earned the Superior Taste Award 2011 in the category Health and Diet Products last night, May 26, in Brussels. Omevital is a product in the series of highly pure Omega-3 fish oils from Cognis, developed especially for the foodstuffs and beverage market. The Superior Taste Award is presented each year by the International Taste & Quality Institute (iTQi), which is devoted to the evaluation, commendation and promotion of high-quality foodstuffs and beverages.

"I'm very pleased that we earned the Superior Taste Award. The unique, extremely pure sensory profile of our Omevital Omega-3 fatty acids is a very important criterion for differentiation and success in the foodstuffs industry. The award confirms the unique position we enjoy in this sector and will help make our Omega-3 products and solutions even better known in this market," says Massimo Armada, Head of the Global Business Unit Human Nutrition at BASF.

Omevital series products contain the long-chain fatty acids EPA and DHA, which are known to have a positive influence on heart and brain health. The fatty acids are derived from salt-water fish. Omevital in oil form can be used in milk products, spreads and other fat-based products. The excellent sensory profile of Omevital Omega-3 fatty acid makes it easy to integrate the ingredient in a number of food formulations without compromising taste or smell. Omevital, from the Omega-3 fatty acids palette, was developed especially for people who have difficulty swallowing products in capsule form. Omevital can be taken with a spoon or added to a meal.

The iTQi jury consists of 120 recognized chefs and sommeliers who assess and evaluate sensory criteria such as initial impression, appearance, aroma, character, taste and smell of a product. Products which receive the award can use the iTQi seal of approval for a period of three years.