No Color Migration Thanks To New Product Innovation

23 Jun 2014 --- Chr. Hansen has introduced a new natural color solution tailor-made for fruit-on-the-bottom yogurts. The concept is designed to address the issue of color migration between product layers.

Producers of the popular and visually appealing fruit-on-the-bottom yogurts have long been struggling with a dilemma: they really want to respond to the dairy consumers’ demand and convert the fruit preparation to natural colors but they haven’t been able to find a natural color that remains in the fruit preparation - one that doesn’t migrate from the fruit preparation and into the yogurt leaving undesirable traces of colorant in the white mass.

At the 2014 IFT Expo, taking place this week in New Orleans, Louisiana, USA, Chr. Hansen will introduce a natural red color solution that solves this particular problem.

“Our brand new color solution ‘DairyMax Red 144 WSS’ has been developed specifically for fruit-on-the-bottom yogurts and I’m proud to say that we have solved the migration issue with this patent-pending innovation,” says Chr. Hansen’s Thomas Christensen, Industry Product Manager, Natural Colors Division.

The intense red shade provided by DairyMax Red 144 WSS is a result of its content of anthocyanin. Anthocyanin is a natural color pigment found in various fruits and vegetables such as grape, elderberry, red radish, red cabbage, blackcurrant, and black carrot. Anthocyanin is allowed in Europe and USA for fruit preparation and dairy products.

Moreover multiple stability tests have confirmed that products dyed with DairyMax Red 144 WSS keep their intense and visually enticing red hue throughout the production and storage processes.

“We are really looking forward to presenting this vivid and very stable strawberry-red color solution to yogurt producers visiting the 2014 IFT Expo,” ends Thomas Christensen.

Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2012/13 financial year was EUR 738 million.