21 Aug 2019 --- Producer and innovator of stevia sweeteners PureCircle is launching an ice cream with no added sugar, set to debut at the end of the month in Chicago, US. The “gourmet” ice cream will initially be distributed around the city via PureCircle-branded ice cream trucks. The company also plans to provide the ice cream in other foodservice outlets, as well as to sell stevia-based ingredient blends to other ice cream producers. The frozen treats are sweetened with the company’s new generation of stevia, which it highlights as working well in dessert applications such as ice cream, as well as in a wide range of beverage and food products. This taps into the reduced-sugar trend, as well as allowing diabetics to enjoy sweets, with PureCircle partnering with JDRF, a Type 1 diabetes research organization.
