Newsmakers: Immunity Awareness at an “All-Time High”
September 2020
--- Immunity is increasingly coming to the fore, as COVID-19 has shifted a more significant focus on preventative health. Many key players are tapping into this rising trend, flagging ingredients that can potentially protect against, not only the novel coronavirus, but also other viral infections and boost overall health. With the world looking to health and nutrition experts to avoid illness, the market is ripe with NPD and innovative formulations that are pegged for further growth.
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