New TV Campaign for John Smith’s

19 May 2015---John Smith’s has unveiled refreshed branding and a new TV advert and strapline: ‘only ordinary by name’.

With a focus on driving new interest in the Classic Ale segment, John Smith’s has also introduced a new look to its Extra Smooth and Original Ales to complement the ATL campaign. Across the off-trade, the new packaging will be seen on all multi-packs of John Smith’s, whilst in the on trade a refreshed T-bar lens and conical shaped glassware with bold graphics and typography is now available.

Ifeoma Dozie, mainstream beer brand director at Heineken said: “John Smith’s is an institution in the beer world and loved by millions of consumers. It’s only right that we bring this fantastic beer up to date with its own refreshed identity and the ‘only ordinary by name’ campaign really achieves this.

“The fully integrated strategy has been designed to build on an evolving brand story that places the consumer at the heart, whilst reinventing John Smith’s for ’s market, but ensuring we do not dismiss our heritage and brewing credentials