05 Mar 2024 --- New School Foods, a Canadian start-up specializing in plant-based seafood innovation, has announced a strategic partnership with plant-based cuisine chef Matthew Kenney to advance its whole-muscle alternatives formulation ahead of the commercial launch of its plant-based salmon filet in restaurants later this year.Chef Kenney will join the New School Culinary Council (NSCC), which is the company’s invite-only collective of chefs and restaurateurs that are expected to work closely with the start-up to refine product development, suggest optimal preparations and facilitate the integration of its plant-based seafood substitutes. The alternatives are aimed at mimicking the appearance, cooking behavior, texture and flavor of traditional seafood.