New Marketing Campaign From Blossom Hill
16 Jul 2014 --- Blossom Hill is launching a £2.1m marketing campaign inviting consumers into the ‘Wonderful World of Blossom Hill’.
The activity, which will focus predominately on the new Blossom Hill Sun-Kissed Red & White range, includes TV, digital and cinema advertising, sampling in key cities nationwide and the launch of a new website.
The campaign launched with a Blossom Hill TV ad on the 14th July 2014, designed to communicate the brand’s new proposition, showcase its extensive range and highlight the new look packaging.
A second TV ad the following week supports the new Blossom Hill Sun-Kissed Red & White range. The evocative creative features a series of strong, vibrant images of fresh fruit teamed with playful music to communicate the fun, fruity flavours of the brand and its new Sun-Kissed Red & White range.
Kevin Chinn, marketing director at Percy Fox & Co. said: “We are incredibly excited to invite our loyal consumers in to experience the ‘Wonderful World of Blossom Hill’, whilst enticing new shoppers to try the innovative flavours and tastes that we know they will love.
“The campaign will showcase the vibrant new look and feel of the brand and is set to reach a substantial percentage of our target audience, delivering up to four opportunities for our consumers to view it through relevant mediums. Feedback from independent market research on the TV ad has been exceptional, with it hitting the top 10% of the best performing ads. The activity demonstrates our commitment to supporting our trade partners who will be able to capitalise on sales through the TV exposure and additional channel executions.”
