New Look for Fresh'n Fruity Yoghurt
“We wanted to give the range a fresh new look to differentiate the brand in the market place and enhance the key purchase drivers," says Emma Dunstone, Senior Brand Manager for the Fresh ‘n Fruity range.
10 Oct 2009 --- New Zealand’s number one yoghurt brand Fresh ‘n Fruity has been given a fresh new look with lids supplied by Chadwicks.
Leading heat-seal pre-cut lid manufacturer, Chadwicks has created a new range of lids for Fonterra’s Fresh ‘n Fruity range of yoghurts.
The 118mm square lids were printed four colour flexographic on lacquered aluminium and heat sealed to singular polystyrene tubs.
Research by the marketing team at Fonterra revealed that the key purchase drivers to the category were ‘full of fruit’, naturalness, freshness and a variety.
“We wanted to give the range a fresh new look to differentiate the brand in the market place and enhance the key purchase drivers," says Emma Dunstone, Senior Brand Manager for the Fresh ‘n Fruity range.
"We now have a pack which reflects the great tasting product inside.
“We were impressed by Chadwick’s experience in this sector and felt they were best placed create the perfect packaging solution for our new look.”
According to John Savage, Business Development Manager at Chadwicks in Australia and New Zealand, the company is renowned as the leading supplier of pre-cut lids in many international markets because of its record of quality, innovation and the ability to produce exactly what its vast array of customers want.
“The Fresh ‘n Fruity range was a great project for us to be involved with as it is such a well-known brand in New Zealand," Savage says.
"We’re really pleased with how the lids have turned out as they offer a quality practical solution for Fonterra, as well being able to carry the design of the revived brand.”
The range comes in an assortment of flavours including simply strawberry, strawberry cream thick ‘n creamy, mango passion lite, greek style along with a new range called Fresh ‘n Fruity Superfruits.
Chadwicks is part of the Flexible Packaging Division of the Clondalkin Group which has more than 40 manufacturing sites located across Europe and North America.
