New Campaign from Côtes du Rhône Wines
21 Jan 2016 --- Côtes du Rhône Wines, the generic body behind France’s second largest AOC wine region, has announced the launch of its 2016 UK programme.
The campaign will combine impactful PR and marketing activities and support the region’s ‘Think Red, Think Côtes du Rhône’ positioning in its most important export market.
A media relations-led programme will include trade and consumer press outreach via seasonal sampling at key times of the year and trips to the region. The campaign will also highlight Côtes du Rhône Wines’ presence at international industry events such as Vinisud and ProWein, where relevant spokespeople will be available for meetings and interviews.
In the UK, the annual Trade Day will take place in April, enabling specialist media and professionals to get an update on the region’s latest on- and off-trade performances in the market. This will also be the opportunity for Côtes du Rhône Wines to unveil the results of their recent research project, offering exclusive insight into the ever-evolving UK market.
For the second year running, Côtes du Rhône Wines will also be the headline sponsor of charity event Skin Côntact LIVE!, which will take place in London this spring, in aid of Comic Relief.
Finally, over the summer, Côtes du Rhône Wines will host The Red House, a major consumer exhibition, taking place in London. The event held in partnership with a UK-based art school will allow consumers to discover wines, food, culture and the ethos of the region in an innovative and interactive way.
