New Campaign for Red Square Vodka
12 Nov 2015 --- Following a £1million pound investment in the Red Square Vodka brand, Halewood International has unveiled its latest campaign for the premium vodka as it relaunches and introduces two new, innovative flavours to the market.
Focusing on usage occasions, the new messaging and campaign will highlight the Red Square Vodka brand as the perfect pairing for sharing and mixing with friends. The ‘Life. Live it. Join it. Make it. Share it.’ campaign positions Red Square Vodka as a symbol of the sociable, the brand of choice for those who bring people together.
With improved quality thanks to the 100% grain and seven-times distilled process and the two new Sloe Berry and Toffee flavour variants, the expanded range gives consumers a versatile liquid, ideal for on and off-trade experimentation. The move aims to capitalise on existing consumer and retail interest in the spirits and cocktail sector, Halewood International are looking to showcase the versatility and variety of their growing spirits range.
Red Square Vodka’s commitment to above the line activity as part of their £1million investment will showcase the updated range to consumers and suppliers via on-trade POS, trade advertisement campaigns, PR campaigns, retail activation and digital/social media campaigns.
Lucy Washburn, assistant brand manager at Halewood International, said: “Following our announcement of the £1million investment in Red Square Vodka, we’re pleased to be able to showcase the new look and feel for the brand.
“As one of our most recognisable brands, it’s important that we stay ahead of the game and continue to innovate with new flavour variants and stand-out brand positioning. Our consumers are experiments, so we’re looking forward for them to ‘mix it and share it’ with our new Sloe Berry and Toffee flavours.
“Recent years has seen the vodka fixture stall and a lack of innovation has left the market stagnant, we’re aiming to pioneer greater creativity with the sector and hopefully this relaunch and subsequent above the line support can help inspire consumers and retailers alike.”
