New Authentic Spanish Absinthe Verte Launches in U.S.

Obsello received the highest rating on flavor, color and louche compared to the other readily available products in the U.S. With honey and vanilla undertones and a hypnotic velour texture, the taste of Obsello stands clearly apart from competitor brands.

07/08/08 Obsello (http://www.Obsello.com), an authentic Spanish absinthe verte, announces its official entrance into the U.S. market. Obsello, hand-crafted in the Catalan region of Spain, is the only brand of absinthe readily available in the U.S. that is twice distilled, infused with real herbs including grande wormwood and made with un- aged brandy from the Penedes wine stock. It is an award-winning, premium, authentic absinthe verte that is available in Spain, Australia, Germany and as of, the U.S. Obsello contains legal, target levels of wormwood that mirror commercial absinthe recipes of 100 years ago.

During blind taste tests, Obsello received the highest rating on flavor, color and louche compared to the other readily available products in the U.S. With honey and vanilla undertones and a hypnotic velour texture, the taste of Obsello stands clearly apart from competitor brands.

"The product has received remarkable feedback both on flavor and its haunting likeness to original absinthe," said Alexander Davis, Obsello partner and distiller. "People are tasting absinthe again for the first time and loving it."

San Francisco Blogger and drink reviewer Christopher Null of http://www.Drinkhacker.com rated Obsello an "A"; the highest rating of any absinthe he has reviewed to date. Null had this to say about Obsello: "I could drink this all day. I won't, but I could."

Obsello is being launched in California by Bock Wine and Spirits http://www.bock-ws.com. It will also be available nationwide soon from online vendor Kamal Mukherjee at Manhattan-based Borisal Liquor and Wine. Pre-orders are now in progress.

"We've been selling absinthe since it became legal in the U.S. in May of 2007 and it has been a great success right of the bat," said Mukherjee, founder of Borisal Liquor and Wine. "There has been a lot of curiosity and excitement about Obsello among our customers. Many of our customers are absinthe connoisseurs who had already tasted this brand overseas."

Despite its new legality, absinthe is still unregulated in critical areas. For instance, the U.S. government has yet to create a formal, legal definition for absinthe. This ambiguity has enabled some brands to market their beverage under the name of absinthe when in reality, their products stray considerably from original, European absinthe standards.

"We believe that the absinthe landscape will erode quickly if genuine, high-quality brands aren't introduced soon," Davis said. "We've been on a 10-year quest for perfect, authentic absinthe and have no doubt that our brand is better tasting and better in quality than any others available to consumers in the U.S."