Nestlé rolls out new luxury version of KitKat

KitKat Senses is a box of individually-wrapped bite-size chocolates, each with the combination of delicious KitKat chocolate and wafer and either a layer of indulgent praline and crunchy pieces of hazelnut (hazelnut), salted caramel filling infused with crunchy caramel flakes (salted caramel) or rich chocolate ganache and crunchy cocoa nibs (double chocolate).

The launch of a more indulgent KitKat product is a big innovation for Nestlé confectionery in 2018 and follows the introduction of premium brand, Les Recettes De L’Atelier last month.

Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business, said: “We know our consumers want something special when they buy confectionery and it’s exciting to bring in these new indulgent KitKat chocolates.”

“KitKat Senses is a more premium format that gives people the opportunity to enjoy their favorite KitKat differently, it’s ideal for sharing with friends and family, looks great on the table and makes a perfect gift.”

“This is another example of us developing a new, innovative product that gives consumers a more luxury option. I’m sure it will be a big hit.”

It has been a busy start of the year for KitKat. Back in January, Barry Callebaut and Nestlé partnered together for a world first and launched a Ruby chocolate version of KitKat, named KitKat Chocolatory Sublime Ruby. You can read FoodIngredientsFirstcoverage here.