Natural bliss: Nestlé launches cold-brew coffee


11 May 2018 --- Nestlé has launched a new cold-brew coffee that is all-natural with high-quality ingredients that have been crafted into a ready-to-drink coffee beverage, tapping into the growing trend of bringing the coffeehouse experience into the fridge.

Coffee is trending among Millennial and Generation Z consumers and with the experiential associations of coffee we are seeing their application as ingredients more often and made in ways that are more convenient to consume and moving from the coffeehouse to the home.

The coffee sector appears to be undergoing somewhat of a renaissance with a focus on upscaling premium coffee experiences or remaking them in the comfort of consumer homes.

Innova Market Insights tipped “Beyond the Coffeehouse” as the #5 trend for this year and the new US roll-out of Nestlé’s latest product taps into this.

COFFEE-MATE natural bliss, a leader in all-natural coffee creamer since 2011, is launching its ready-to-drink Cold Brew Coffee. COFFEE-MATE natural bliss Cold Brew Coffee is available in Sweet Cream and Mocha flavored varieties.

As with all COFFEE-MATE natural bliss products, Cold Brew Coffee is crafted with all-natural ingredients and is positioned as a “pick-me-up” beverage for the home and workplace.

It is crafted using an intensive brewing process: 100 percent Arabica beans are slowly steeped in cool water for 12 hours to create a smooth, not bitter, taste.

Ingredients include non-fat milk, cold brew coffee, cane sugar, heavy cream, natural flavor and baking soda (to prevent settling). The Mocha flavored offering also contains sea salt and cocoa. The ingredients are all-natural, non-GMO, Kosher and gluten-free, with real milk and cream that come from California cows that are not treated with the growth hormone rBST.

“Cold brew consumption has risen 80 percent in the last year and we saw a great opportunity to expand our product portfolio into the ready-to-drink space to further meet consumer demands and lifestyles,” said Avantika Chakravorty, Manager of Marketing for Ready-to-Drink Coffee.

“We first introduced our Cold Brew Coffee to the West Coast last year to great success and are looking forward to sharing it with consumers nationwide. Increased consumer demand partnered with our all-natural ingredient list gives consumers the premium coffeehouse experience they can enjoy anywhere.”

Nestlé faces accusation of including milk derivative in coffee creamer advertised as lactose-free
Meanwhile, a US consumer has filed a class action lawsuit against Nestlé for allegedly falsely advertising its coffee creamers as lactose-free.

Heather Erwin, individually and on behalf of all others similarly situated, filed a complaint last month in the St. Clair County Circuit Court against Nestlé USA Inc. alleging it violated the Illinois Consumer Fraud and Deceptive Business Practices Act.

According to the complaint, the plaintiff alleges that in 2017, she purchased Nestlé Coffee-Mate coffee creamer in flavors including caramel macchiato, French vanilla and peppermint. She claims the creamers were advertised as being lactose-free but include sodium caseinate, a cow's milk derivative that contains lactose.

As a result, the plaintiff claims she was damaged for paying a premium price for the products that are worth less than they were represented. The plaintiff holds Nestlé USA responsible because it allegedly falsely represented that the products are lactose-free.

FoodIngredientsFirst has reached out to Nestlé USA for comment.

To contact our editorial team please email us at

Related Articles

Food Ingredients News

A UK vegan retail surge? Tesco tips vegan food as “biggest culinary trend of 2018,” as Christmas ranges boosted

11 Dec 2018 --- With veganism hailed the “fastest growing culinary trend of 2018,” according to Tesco, retailers have increased their range of plant-based Christmas dinner centerpiece dishes. 2018 will likely be known as the year that veganism turned mainstream as more shoppers continue to adopt vegan, vegetarian and flexitarian diets and record numbers are set to enjoy meat-free feasts during the festive season this year.

Food Ingredients News

On trend: Symrise develops tea and coffee flavors for dairy applications

10 Dec 2018 --- Flavors and fragrance supplier Symrise is now offering a collection of specialty flavors designed to deliver the popular tastes of coffee and tea to dairy products, including milkshakes, yogurts and ice cream. According to Symrise, this new collection provides “a gateway to a unique and fully indulgent, authentic taste adventure to lovers of these beverages through a variety of flavors that expand beyond the known and following the trend wave.”

Food Ingredients News

Flavor trends in 2019? Botanicals, ethnic, exotic and smokeless “smoke,” nuances hotly tipped for the new year, say suppliers

10 Dec 2018 --- Naturalness in flavors is expected to lead the way in 2019, although classic flavors are still anticipated to be in high demand across all categories. New combinations including botanical, ethnic and exotic flavors currently have the potential to meet consumers’ increasing demand for exciting new creations. These trends are tipped to become increasingly popular for the coming year. FoodIngredientsFirst spoke with key suppliers in the flavors space, who offered their insights into what we can expect to see trending in 2019.

Food Ingredients News

In Living Coral? Pantone tips pink-tinted hue for 2019 as Instagrammable food colors trend

07 Dec 2018 --- Pantone has named “Living Coral,” a pink-tinted hue as its color of the year for 2019, inspiring colors suppliers and packaging manufacturers to think about what the food & beverage implications may be. The shade, part orange, part pink, is a warm and welcoming one that adds life and playfulness, according to Jeffrey Beers, founder and CEO of his eponymous design firm. This year’s color was Ultra Violet, a deep purple hue. The news of the choice of coral has been met with interest from food colors suppliers, who shared their views with FoodIngredientsFirst.

Food Ingredients News

Weekly Roundup: Symrise strengthens biodiversity conservation and ethical sourcing commitment, Mondelez expands global capabilities in Poland

07 Dec 2018 --- This week, Symrise AG strengthened its commitment to biodiversity conservation and ethical sourcing as it passed the Union for Ethical BioTrade (UEBT) membership assessment and the Almond Board of California invested US$6.8 million in independent research projects exploring next-generation farming practices. Meanwhile, Mondelēz made a further investment in its Global Technical Center in Wroclaw, Poland, just 1.5 years after the initial US$17 million investment, to expand R&D activities beyond chocolate and bakery innovation. Finally, new research revealed that consumers in the UK will splash out on their groceries this Christmas, spending an average of £166 (US$212) per person during the festive period.

More Articles