Naked Juice Opens Two New DSD Centers in Sacramento and Seattle

20/07/06 With Seattle and Sacramento emerging as strong growth markets for the Company, Naked Juice has opened two new direct-store-delivery (DSD) centers in Sacramento and Seattle during the first half of 2006.

New DSD Market Information:

    -- Sacramento
        -- Opened January 2006
        -- Has seen six-fold growth since opening its doors
        -- Retailers include: Whole Foods, Safeway, Raley's/Bel-Air,
           Sacramento International Airport and several colleges and
           universities

     -- Seattle
        -- Opened May 2006
        -- Experienced 50 percent growth in first three weeks of operation
        -- Retailers include: Safeway, Whole Foods, PCC Natural Markets and
           Central Markets

"We are excited to get our feet on the ground in both Seattle and Sacramento, which are key growth markets for Naked Juice," says Monty Sharma, CEO. "Our team has always been motivated by providing the best customer service, a mantra that has been proven by the vast improvement in these two markets with relatively little time."

In an effort to get more involved in the Seattle and Sacramento communities, Naked Juice plans to extend their philanthropic outreach and event participation throughout the two cities with increased involvement via sampling events at local walks and marathons to help fund research for a variety of health-related causes and other community and athletic events.

With no signs of slowing down, recent data shows Naked Juice as the fastest growing super-premium juice brand growing at a rate of 63.9 percent (Total U.S. IRA 12-week ending 5/28/06 -- dollar percent change vs. YAG).