09 Oct 2018 --- Consumer awareness regarding the health benefits and versatility of mushrooms are some of the key factors influencing the growth of the mushroom market at present. The growth in interest in plant-based products and the fact that many consumers are looking to reduce their meat consumption by swapping meat dishes for alternatives is driving mushroom innovation. We are therefore increasingly seeing mushrooms featuring as the star of the show. Increasing demand for meat substitutes followed by growing consumer preference towards vegan food are other factors that are expected to enhance the global market demand for mushrooms.