Multivitamin Wheaties launched by General Mills
Wheaties and Total cereals have long been on consumers’ breakfast tables, and now they can enhance their diets with multivitamins from these brands.
These four new vitamin products are part of an extension of the Wheaties and Total brands. The Wheaties Multivitamins provide health-minded individuals with 100% or more of 17 essential vitamins and minerals; in addition Wheaties Daily Performance Packs offer consumers a convenient daily nutritional system specifically formulated to enhance energy. Total Multivitamins contain important daily nutrients essential for an active and healthy lifestyle, and Total High Potency Daily Vitamin Packs are ideal for consumers looking for additional support for their bones, joints, eyes and heart health as well as help with overall fitness.
“Universally known as ‘The Breakfast of Champions,’ Wheaties cereal is already viewed as a trusted part of a daily routine,” says Pam Kermisch, Director of Licensing, General Mills. “We are proud to now offer consumers another way to include Wheaties in their day.”
“Food is the best source for vitamins and minerals, and Total cereal is already recognized for helping to provide a well balanced nutritional meal,” says Kermisch. “However, for consumers who can’t get everything they need from food, Total multivitamins are a great way to supplement their diets.”
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