06 Jan 2016 --- Each New Year is ushered in with celebrations, toasts, and diet ads to encourage weight loss resolutions, but U.S. consumers today prefer living healthier lifestyles as opposed to restricting their habits with dieting, finds The NPD Group. Consumers define their own diets by putting more focus on the authenticity and purity of the foods they eat, according to NPD’s recently released Eating Patterns in America, an annual compilation of NPD’s ongoing food and beverage consumption research.
