Minute Maid launches Fruit Solutions(TM)

27/01/06 Canada, In response to research that shows that Canadians are actively seeking out products with added nutritional value in order to make healthy eating easier for them, Minute Maid Canada, the country's leading supplier of premium fruit juices, has launched new Minute Maid(R) Fruit Solutions(TM). Minute Maid(R) Fruit Solutions(TM) are great tasting, 100 per cent juice blends with no sugar added, two full servings of fruit, three grams of protein and six essential vitamins and minerals per 250 mL glass.

The Minute Maid(R) Fruit Solutions(TM) Survey, conducted for Minute Maid in October 2005 by Maritz Research, confirmed the company's belief that the demand for products that make good nutritional choices simple is still increasing. When asked, almost three-quarters (71 per cent) of Canadians said they look for products with added nutrients that help them get the daily nutrition they need and 60% said they want to see more products with added nutrients on the market. Interestingly, the demand for products with added nutrients increases to 72 per cent in those 18-29 years of age.

The Minute Maid(R) Fruit Solutions(TM) Survey showed that when buying juice, Canadians are looking first and foremost for Vitamin C (63%) and for a product that helps them achieve their daily recommended serving of fruits and vegetables (49%). One in three (38%) also want essential nutrients in their juice.

Minute Maid(R) Fruit Solutions(TM) are an excellent source of vitamin C and folic acid and a good source of vitamin B1, potassium and magnesium, plus a source of iron. A healthy diet containing foods high in potassium and low in sodium may reduce the risk of high blood pressure, while a healthy diet rich in fruits and vegetables may help reduce the risk of some cancers.

Now available in three great tasting varieties, Minute Maid(R) Fruit Solutions(TM) come in Tangerine Orange, Orange Strawberry Banana and Tropical Blend (pineapple, mango and orange) flavours and suggested retail price is $3.49 per 1.89 litre chilled carton.

Coca-Cola Ltd. (CCL) is an indirect, wholly owned subsidiary of The Coca-Cola Company, the world's largest beverage company and the leading producer and marketer of soft drinks, juices and juice drinks. CCL is responsible for developing new brands, as well as enhancing existing brands specifically for Canadian consumers. This includes advertising, promotions, marketing and packaging innovations, in addition to juice and juice drink manufacturing. Current Coca-Cola beverages include: Coca-Cola Classic(R), Coca-Cola with Lime(R), C2(R), Diet Coke(R), Coca-Cola Zero(TM), Sprite(R), Nestea ice teas, POWERADE(R) sports drinks, DASANI(R) bottled water, Minute Maid(R) juices, Five Alive(R), Bibo(R) and Fruitopia(R).

http://www.newswire.ca/en/releases/archive/January2006/26/c0826.html