Mühlenchemie Strengthens its Position in Turkish Market
03 July 2013 --- Turkey is one of the most dynamic and complex markets in the world. In order to meet the increasing demands of local bakeries producing bread and pastry goods, Mühlenchemie and its long-standing distribution partner ABP are intensifying their cooperation.
With the opening of a production plant of its own for flour improvers and flour fortification premixes in the Turkish town of Izmir, the joint venture intends to meet the challenges facing flour improvement in Turkey and its neighbouring regions.
ABP has been the distribution partner of the flour treatment specialist Mühlenchemie since 1992. The two firms have now established the joint venture ABP Mühlenchemie Gida Sanayi ve Ticaret Anonim Sirketi as a partnership on a basis of equality. In this context the new company has set up a research and production facility of its own in order to be in a better position to meet the needs of the region’s milling industry. By doing so, it has cleared the way for sustainable growth in Turkey.
“Thanks to the new production plant and our joint venture with ABP we are now able to serve the dynamic Turkish market for agricultural products and food more systematically and flexibly”, says Mühlenchemie’s Managing Director Lennart Kutschinski, explaining the background. “A knowledge of local conditions and good relations with our customers, including thorough advice, are essential for our business if we are to offer additional value with individual system solutions. In ABP and Mühlenchemie, two excellent partners have intensified their cooperation to ensure a successful future”, Kutschinski continues.
Kemal Kantar, the owner of the ABP group, welcomes the closer business relationship: “The two companies have the same attitude to quality. We have been importing Mühlenchemie’s products for over 20 years. But since the demands made by our local mills are much greater these days, production on the spot is the logical conclusion if we are to continue our partnership.” The production plant, that currently employs a staff of 16, is managed by Aysegül Isik, who has been familiar with the market for many years.
Mühlenchemie GmbH & Co. KG is one of the world’s most prominent companies in the field of flour treatment. To respond to regional needs directly, with advice and production in local markets, is one of the main pillars of its corporate strategy. With the new company, Mühlenchemie will have research and production facilities of its own in six locations worldwide, after Germany, Russia, Mexico, China and India. It operates in over 120 countries and maintains close relations with more than 1,000 mills.
