Merrydown Cider With Character

30 Sep 2013 --- A characterful newcomer to the Merrydown Cider range – a 6% ABV classic medium cider packaged in 500ml bottles featuring distinctive new livery.

The new line is being launched following a positive response in YouGov consumer research and aims to broaden the appeal of the brand and attract new consumers. Contemporary packaging and brand activity have been developed to draw out the light-hearted personality consumers associate with the Merrydown brand name.

The new pack design features a fox dancing a jig and playing an apple core-shaped fiddle, bringing to life the character and sociability of the brand; along with the words ‘Delightfully Delicious’ which pay homage to the pleasure the distinctive appley taste delivers to the palate.

The new 500ml bottles will be sold alongside the established 7.5% ABV Merrydown 750ml bottles and 440ml cans which have a very loyal consumer following.