McDonald's Reports July Comparable Sales
09 Aug 2013 --- McDonald's Corporation announced that global comparable sales increased 0.7% in July. Performance by segment was as follows: - U.S. up 1.6% - Europe down 1.9% - Asia/Pacific, Middle East and Africa (APMEA) down 1.9%
"McDonald's Plan to Win and our three global growth priorities to optimize the menu, modernize the customer experience and broaden accessibility to Brand McDonald's continue to serve as our strategic roadmap - keeping us focused on delivering great-tasting, affordable meals in modern restaurants," said President and Chief Executive Officer Don Thompson. "In July, we delivered modest global comparable sales growth, relatively in-line with our expectations. Looking ahead, we remain focused on building market share and strengthening our position as our customers' favorite place and way to eat and drink."
McDonald's U.S. sales increased 1.6% during July, reflecting the appeal of McDonald's market-leading breakfast, classic core favorites and everyday value offerings. The 21st edition of Monopoly at McDonald's and the popularity of the featured products including Premium McWraps, the Big Mac and Chicken McNuggets also contributed to the month's performance.
In Europe, July's comparable sales declined 1.9% as negative performance in Germany, France and other Southern Europe markets more than offset positive results in the U.K. and Russia. Throughout the segment, McDonald's markets continue to evaluate and adjust key value and daypart options in response to local consumer dynamics.
In July, APMEA's comparable sales declined 1.9%, reflecting negative results in Japan, Australia and China. The shift in timing of Ramadan between years also negatively impacted the month's results. To enhance performance, markets across APMEA are taking a holistic approach to building demand by offering innovative, limited-time menu choices, leveraging daypart platforms and highlighting McDonald's everyday affordability and unmatched convenience.
Systemwide sales for the month increased 1.6%, or 3.3% in constant currencies.
