McDonald's January Global Comparable Sales Rise 5.3%
In Europe, January comparable sales rose 7.0% led by strong performance in Germany, the U.K., France and Russia. Europe's performance continues to be driven by signature offerings and new products across all price tiers.
2/9/2011 --- McDonald's Corporation has announced global comparable sales growth of 5.3% in January. Performance by segment was as follows:
• U.S. up 3.1%
• Europe up 7.0%
• Asia/Pacific, Middle East and Africa up 5.2%
"We begin 2011 with a continued focus on our customers, building on our strong foundation of value, convenience, and menu variety," said McDonald's Chief Executive Officer Jim Skinner. "We're offering high-quality, customer-driven food choices in modern, comfortable restaurants with convenient hours and locations. I am confident in our plans and our ability to keep innovating, investing and delivering what our customers want today and into the future."
In the U.S., comparable sales increased 3.1% for January as customers enjoyed an outstanding restaurant experience featuring compelling value, iconic core favorites alongside innovative new offerings and the everyday ease of McDonald's. The ongoing appeal of McDonald's beverage line-up, including McCafe premium hot chocolate and Caramel Mochas, the popularity of Chicken McNuggets, and the national launch of Fruit & Maple Oatmeal all contributed to January's results.
In Europe, January comparable sales rose 7.0% led by strong performance in Germany, the U.K., France and Russia. Europe's performance continues to be driven by signature offerings and new products across all price tiers, service and design upgrades to the restaurant experience, and increased accessibility through breakfast and drive-thru.
Comparable sales in Asia/Pacific, Middle East and Africa were up 5.2% for the month driven by positive results in China, Japan and Australia. APMEA benefited from a winning combination of locally-relevant menu items, compelling value and unmatched convenience initiatives.
Systemwide sales increased 7.4%, or 6.7% in constant currencies, for the month.
