02 Oct 2017 --- In Europe, the mayonnaise market is seeing Heinz challenge Unilever’s market-leading Hellmann’s brand in the UK with the 2016 launch of Heinz (Seriously) Good Mayonnaise, which replaced the previous Heinz mayo. It is packaged in an urn-shaped jar with a premium positioning and saw strong promotional activity following its introduction. Within six months, it was in the top 10 UK table sauce brands, having gained sales of nearly £6m (US$8m), although it remained well behind Hellmann’s Real Mayonnaise in second place with £63m (US$84.2m) and Hellmann’s Light Mayonnaise in third place with £31m (US$41.4m).