-
Website will open in10seconds
Maxwell House Targets Customized Coffee Experiences
28 Jun 2017 --- Maxwell House has launched MAX by Maxwell House, a brand of coffee featuring MAX Boost, a first-of-its-kind product that lets you customize your daily cup of coffee with the exact amount of caffeine necessary. The new brand also includes MAX Indulge, a line of delicious coffee and cocoa blends that lets you reward yourself after a hard day’s work. MAX Boost is an expertly roasted coffee that offers varying levels of caffeine – 1.25x, 1.5x and 1.75x the caffeine of an average cup of Arabica coffee – without changing the taste or how you prepare it. That means that you won’t need to add an extra scoop of grounds to get the extra kick you need. Coffee drinkers seeking a more decadent flavor experience can enjoy MAX Indulge’s three flavors and combinations: Mocha, Mocha & Salted Caramel and Mocha & S’mores. “Younger consumers love the taste of coffee, but are looking to other beverage categories for functional benefits to address their different needs throughout the day,” said Luke Cole, Director of Marketing, Coffee, The Kraft Heinz Company. “MAX by Maxwell House meets the needs of consumers who lead busy lifestyles – whether that’s a cup of MAX Boost to help you get through the afternoon, or a delicious tasting MAX Indulge to end your day.” To contact our editorial team please email us at editorial@cnsmedia.com 
Related ArticlesFood Ingredients News Giants update on markets and portfolio transformations: Nestlé, Danone and Unilever deliver results
18 Oct 2018 --- Nestlé, Danone and Unilever all delivered their latest financials today with all three major companies reporting growth in fast-growing on-trend categories geared towards health and nutrition. The results come as large-scale multinationals explore ways to respond to a shift in consumer preferences toward fresh, healthy, organic and nutritious food and beverages by diversifying and expanding into growth categories. Business News Indian expansion: Nexira and Synthite reinforce partnership in world’s largest acacia gum market
17 Oct 2018 --- French-headquartered acacia gum world leader, Nexira and India-based spice oleoresins leader, Synthite have entered a partnership to produce acacia gum at Synthite’s manufacturing plant near Coimbatore in Tamil Nadu, southern India. This partnership augurs well for India – the world’s largest consumer of acacia gum – by offering various product references to food & beverage manufacturers, who use this gum widely for its technological and nutritional benefits. Food Ingredients News Cutting rice greenhouse gas emissions: Olam calls for international cooperation
16 Oct 2018 --- Olam is calling for urgent action by the agri-sector including brands, retailers, financial institutions, scientists and governments to implement solutions to limit methane emissions from rice production while improving farmer livelihoods and food security. According to the company, it is essential to consider that many rice consumers are unable to pay more for rice production and the industry should react now. Food Ingredients News Beer shortages? Study reveals climate change could affect global beer supply
16 Oct 2018 --- Severe climate events could cause shortages in the global beer supply, according to new research involving the University of East Anglia (UEA). The study warns that increasingly widespread and severe drought and heat may cause substantial decreases in barley yields worldwide, affecting the supply used to make beer. This will ultimately result in “dramatic” declines in beer consumption and rises in beer prices. Food Ingredients News Start-up focus: US-based Variety Fun targets healthy and convenient snacks market, direct to your door
15 Oct 2018 --- Two entrepreneurs have turned their US$165,000 investment into a millennial-favorite snack subscription box, that is now projecting US$12 million dollars in sales for 2018 and over 500,000 boxes sold on Amazon. According to the company, Variety Fun’s subscription service delivers an assortment of snacks to US offices, improving workplace culture and boosting employee morale. Variety Fun is a snack subscription box that curates “hundreds of the best-tasting, classic and nutritional brands,” including Popcorners, Hippeas, and Popchips, for offices in the US. By partnering with over 500 snack brands, the company offers businesses the most affordable and convenient subscription snack service with the most extensive selection. |
.jpg)
