23 May 2014 --- Mars Chocolate supports the cocoa sector's most ambitious and comprehensive plan to work together to rejuvenate and sustain the cocoa economy, the company announced. Called "CocoaAction" and created under the auspices of the World Cocoa Foundation (WCF), the strategy is focused on specific, collaborative measures to increase productivity and support community development for no fewer than 300,000 West African farmers by 2020.