Malibu Extends Pre-mixed Can Range with Mango Variant
15 Sep 2014 --- Malibu is extending its pre-mixed can range with a new Mango variant.
The new Mango cans are available in Asda and will be launching in Tesco and Sainsbury’s in October this year. They will also be available within the grocery channel and via wholesale this month, with an RRP of £1.99
The introduction of pre-mixed cans has seen successful growth for the Malibu brand, with the existing flavours selling 203,000 9-Litre cases since launch, equivalent to 7.3 million cans.
This summer, the new Malibu eight-can multipacks achieved week-on-week sales increases of over 56%.
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