Sugar is the top food item that US consumers want to reduce in their diets, but over 75% wish there were better-tasting, non-caloric sweetening products available, according to research commissioned by MycoTechnology. The ingredient solutions company partnered with Brightfield Group to gather proprietary, AI-driven insights into consumer attitudes toward sugar and sweeteners. Out of 1,110 respondents, 58% indicated they want to reduce the amount of sugar in their diet over the next year.
