19 Jul 2017 --- Firmenich, together with Danone and Mars, through the Livelihoods Fund for Family Farming (Livelihoods 3F), is investing in a large-scale, innovative vanilla farming model in Madagascar. Together with Prova and NGOs, Firmenich, Danone and Mars are building a resilient vanilla supply chain in Madagascar involving 3,000 vanilla producers. The project aims to increase farmer’s food security and triple their revenues, while providing high-quality, sustainable and fully traceable vanilla over a 10-year span.