Lyle's Golden Syrup launches Squeezy Syrup range
Each recipe has been developed using ingredients that are free from artificial colours and preservatives – making this a real first for ‘mum friendly’ recipes within the category.
16/05/05 The UK’s number one toppings brand, Lyle’s Golden Syrup, is set to turn the toppings category on its head with the launch of a new Lyle’s Squeezy Syrup range. The first real innovation for the category in years, each recipe has been developed using ingredients that are free from artificial colours and preservatives – making this a real first for ‘mum friendly’ recipes within the category.
The original line-up - Strawberry, Toffee and Chocolate flavours - has been re-vamped with new improved recipes to sit alongside the classic Golden Syrup variant. This will be strengthened further with the addition of three new flavours – Banoffee, Raspberry and Blackcurrant. The Strawberry, Raspberry and Blackcurrant flavours are intensely fruity because they are made with real fruit juice; and all are suitable for vegetarians.
It’s not just the new flavours and the ‘mum friendly’ recipes that make this range unique. The range stands out on shelf too. The new packaging uses the iconic ‘golden arch’ of the parent brand, Lyle’s Golden Syrup, with a contemporary twist to appeal to children and parents alike. The eye-catching bottle shape, with 3D contouring, aims to increase its tactile appeal, making it fun to use. The part-clear shrink sleeve makes the syrup visible so consumers know exactly what they are buying, and the stand-on-head caps contain valves that stop the topping leaking out – so no mess.
