Lulo – the new taste experience from South America

The lulo bush grows in tropical altitudes in Ecuador, Colombia, Peru, Panama, Costa Rica and Guatemala. The fruits, which look like orange-colored tomatoes, are difficult to transport in their fresh state as they continue to ripen after picking.

22/10/07 WILD presents the fruit innovation of the year: Lulo, also known as “naranjilla”, is grown in Ecuador and Colombia. This refreshing and healthy fruit has a sweet-sour taste and has the potential to become the latest taste trend. WILD offers the lulo as a top-quality juice concentrate or puree inspiring manufacturers when developing innovative drinks, dairy products as well as confectionery and bakery products.

The WILD fruit of the year is truly exotic. In Colombia, it is regarded as a “royal fruit” due to its extraordinary taste. The lulo bush (Solanum quitoense) grows in tropical altitudes in Ecuador, Colombia, Peru, Panama, Costa Rica and Guatemala. The fruits, which look like orange-colored tomatoes, are difficult to transport in their fresh state as they continue to ripen after picking.

WILD provides the food and beverage industry with natural juice concentrate and puree as well as flavor systems and fruit preparations from top-quality lulo fruit. Lulo can also be blended with various concentrates and fruit purees.

The light-green, jelly-like juicy flesh of the lulo is aromatic and has a taste similar to pineapple or lemon. It is particularly healthy and contains calcium, phosphorous and iron in addition to vitamins B and C and provitamin A.

This refreshing fruit is a favorite in the South American juice bars. Whether as juice, in refreshing cocktails or in dairy products – the Lulo has great potential to become the newest taste sensation, according to WILD. With its sour-sweet fruit taste, its image as an unusual exotic fruit and the beneficial and nutritional health benefits, there are several options for positioning Lulo: as a refreshment for kids, a smoothie for the health conscious or as a juice or juice blend for young and old alike. Its characteristic aroma also makes it suitable as a top note for drinks.
Lulo fruit preparations are also ideal for dairy produces and can be provided in a form suitable for baking, for fruit bars and other baked products. The aromatic lulo is also perfect for use in ice cream, jelly products or chocolate pralines.