Leading Healthy Energy Company New Sun Nutrition Changes Corporate Name to the FRS Company
Whereas other products in the space rely on highly elevated amounts of sugar and caffeine to give consumers an energy boost, FRS utilizes an active blend of antioxidants and vitamins.
25/07/07 New Sun Nutrition, Inc., a developer and distributor of healthy beverages and nutritional supplements, announced a corporate name change to The FRS Company to better align the company with the brand's FRS (Free Radical Scavenger) product line of ready-to-drink cans, concentrate, powder and chews.
The corporate name change better positions the FRS Company as a consumer-focused brand and follows a recent series of significant announcements for the rapidly growing healthy energy company including: $25 million in Series A funding, a national distribution deal with GNC and Lance Armstrong's appointment to the company's Board of Directors.
The FRS Company's product line is unique in the beverage and nutritional supplement category. Whereas other products in the space rely on highly elevated amounts of sugar and caffeine to give consumers an energy boost, FRS utilizes an active blend of antioxidants and vitamins. As a result, FRS offers a healthy alternative and with its scientifically developed formula of antioxidant and vitamin-based energy, can bring long-term health benefits for consumers without the crash common in other energy products on the market.
"We are extremely pleased with the enthusiastic consumer response to our FRS healthy energy product line," said Maigread Eichten, president and chief executive officer of The FRS Company. "Our decision to change the corporate name comes at a time of exciting and fast-paced growth for the company and will help reinforce the FRS brand in the consumer marketplace."
Getting adequate amounts of beneficial antioxidants is important to help maintain good health. A recent DARPA-funded clinical study conducted by Appalachian State University demonstrated that quercetin, one of the key active antioxidant ingredients in FRS, can help reduce susceptibility to viral illness and help maintain mental performance in physically stressed individuals.
FRS is an official sponsor of the Discovery Channel Pro Cycling Team and a corporate supporter of the Lance Armstrong Foundation.
