Label Design to Move Castel Freres Wine Upmarket

The label design has kept the motif of a wine yard with a decorative gate, which is common for all Cambras wines.

31/10/08 Castel Freres, a producer and distributor of wine, has decided to revamp the label if its sparkling wine Cambras. The design of the new label has been entrusted to the Amako Advertising Agency from Cracow. “Our task was to create a label for one of the most popular French wine brands in Poland, which would help the brand to achieve a leading position in the sparkling wine sector”, says Piotr Mazurkiewicz, co-owner of Amako.

The client is pleased with the effect of the collaboration. “The label design has kept the motif of a wine yard with a decorative gate, which is common for all Cambras wines. Yet gold embossment on a black background, complimented with a stylish gold typography added chic to the bottle and increased the prestige of the brand”, sums up Marcin Bednarczyk, CEO of Castel Freres.