Krusell's New Packaging Reaches Success in Tokyo

Packaging has become more and more important in the branding process over the last decade. To communicate the core values of the brand is no longer done only by advertising and traditional promotion.

04/10/06 The product packaging from Krusell has received a lot of attention worldwide. The newly invented booklet format is unique and will be featured as a Swedish innovation at exhibitions like TokyoPac, the largest packaging exhibition in Japan and Scanpack in Gothenburg.

Packaging has become more and more important in the branding process over the last decade. To communicate the core values of the brand is no longer done only by advertising and traditional promotion. – The battle of the brands is very much fought in the shop, in front of the eyes of the consumer, Ulf Sandberg Managing Director at Krusell says.

The Krusell packaging was selected among many other packaging much due to its way of communicating to the users. The packaging is one of a kind in the market and gives you a feeling of quality and innovation. The Krusell packaging main features are that you can look, feel and try the product at the same time, which is unique for a package.

The package was designed 2005 by Carl Hampf, a Swedish designer. Our design is well received by our customers and has contributed to increased sales and brand recognition says Ulf Sandberg Managing Director at Krusell International AB.