Kraft Foods to stop production of Road Kill
A Trolli Gummi candy item that has recently drew attention from consumers and animal activists.
28/02/05 Kraft Foods Inc. has announced that it has decided to stop production of one item in its Trolli Gummi candy product line. The product, Road Kill, which has been on the market since Summer 2004, recently drew attention from consumers and animal activists.
Consumers may see the product in the marketplace for a period of time, until inventories are depleted.
Kraft recently announced plans to divest its sugar confectionery business, which includes the Trolli brand.
Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.
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