Kraft Food Ingredients Adds Renowned Heinz Brands to Portfolio
25 Apr 2017 --- Kraft Food Ingredients has added Heinz Ketchup and Lea & Perrins Worcestershire Sauce along with a variety of Heinz vinegars, relishes and sauces to its broad portfolio of ingredient solutions. These products are now available in several sizes and formats to meet a full range of manufacturing and foodservice needs.
Andrew Scribner, VP and General Manager at Kraft Food Ingredients told FoodIngredientsFirst: “We believe our biggest opportunity for expansion is to apply Kraft Food Ingredients’ existing business model in the bulk ingredients industry to the Heinz portfolio of products. This will allow us to further expand our portfolio of iconic ingredient solutions, providing additional opportunities for our customers to incorporate the quality flavors consumers know and love into a variety of applications.”
Scribner noted that they are currently review cross-branding opportunities on an individual basis to ensure the customer’s product works in unison with The Kraft Heinz Company portfolio of products. “We welcome discussions with our customers on cross-branding opportunities and review each for strategic fit on an individual case-by-case basis,” he added.
Scribner confirmed that they are evaluating additional opportunities in regard to international growth and expansion. “We service customers globally and our current portfolio of products is available for international customers.”
Kraft Food Ingredients continues to lead the way in delivering quality solutions for the challenges of today’s food manufacturing world. With access to Heinz products, Kraft Food Ingredients' customers explore more possibilities and flavors for their products and applications.
“We pride ourselves on offering our customers high-quality ingredients that consumers know, love and trust,” stated Andrew Scribner, vice president and general manager of Kraft Food Ingredients. He continued, “For years, we’ve been able to supply the food industry with household names like Kraft Cheese, Grey Poupon Mustard and A1 Steak Sauce, making the addition of Heinz Ketchup and Lea & Perrins Worcestershire Sauce a perfect fit for the Kraft Food Ingredients family of products.”
The introduction of America’s Favorite Ketchup to the Kraft Food Ingredients portfolio demonstrates The Kraft Heinz Company’s commitment to the success of its ingredient division and its customers. Along with its portfolio of iconic brands and quality products, Kraft Food Ingredients’ team of experts provides customers innovative applications designed to take advantage of today’s consumer trends.
Kraft Food Ingredients is a trusted, customer-driven partner to food manufacturers looking for the finest ingredient solutions, including cheese, dairy, confectionery, condiments and sauces. Headquartered in Glenview, Illinois, and built on a renowned history of success and a foundation of quality, Kraft Food Ingredients is the B-to-B ingredient division of The Kraft Heinz Company – the fifth largest food and beverage company in the world. With the unequaled resources of a global leader, including employees in 40 countries, Kraft Food Ingredients helps customers make an impact in today’s marketplace through proven performance, iconic brand solutions, innovative technologies and world-class service.
The Kraft Heinz Company was formed by the merger of Kraft Foods Group and Heinz in 2015.
By Robin Wyers
