Kellanova is planning to ramp up its British cereal production capacity with a £75 million (US$98 million) investment in the Wrexham, North Wales site, which manufactures Kellogg’s All Bran, Bran Flakes, Fruit ’n Fibre and Special K brands. The cash injection, which the company calls the “largest single investment” in British cereal production in over 30 years, aims to leverage new sustainable production technology to create Europe’s “largest cereal factory.”
