14 Oct 2016 --- Consumers’ idea of what is “healthy” no longer focuses on food that is “fat free” or “reduced fat.” Instead, consumers are seeking food that is non-GMO, clean label and has a simple and short list of ingredients. Launched by KAMUT International, KAMUT Brand khorasan wheat, an ancient grain, guaranteed under the KAMUT brand to always be grown certified organic, never hybridized or genetically modified and non-GMO, is a prime example of this trend.