Just Crack an Egg: Kraft Heinz reignites breakfast category with new offering
28 Feb 2018 --- Kraft Heinz has unveiled its newest brand, Just Crack an Egg, to help reignite Americans’ love for breakfast. The company claims that Americans are dissatisfied with their weekday breakfasts and are struggling to find options that don’t compromise on taste, quality or convenience, and Kraft Heinz believes they have the answer.
Just Crack an Egg is the first product on the market that offers consumers a hot, savory egg scramble in under two minutes, only by adding a fresh egg. With a combination of convenience, freshness and great taste, Just Crack an Egg is the perfect breakfast option for Americans with on-the-go lifestyles.
Each serving cup contains a combination of diced vegetables, Oscar Mayer breakfast meat, Kraft Natural Cheese shreds and Ore-Ida potatoes. All the consumer needs to do is add a fresh egg, stir it up and microwave for a hot and convenient breakfast – all in under two minutes. Just Crack an Egg comes in four delicious varieties, including:
- Denver: Ham, Mild Cheddar Cheese, Onions, Green Peppers and Diced Potatoes.
- All American: Uncured Bacon, Sharp Cheddar Cheese and Diced Potatoes.
- Ultimate: Sausage, Mild Cheddar Cheese, Onions, Green and Red Peppers and Diced Potatoes.
- Rustic: Turkey Sausage, Mozzarella Cheese2, Mushrooms, Onions, Red Peppers and Diced Potatoes.
“We know that consumers aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” said Greg Guidotti, Head of Marketing, Just Crack an Egg.
“Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience and freshness. Just Crack an Egg bridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine, any day of the week all with just the crack of an egg.”
Just Crack an Egg is available in the egg section at stores nationwide for an SRP of US$2.49 per cup.
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