Jerry Rice, 'Dancing With the Stars' Alum, Teams Up with Elations, a New Joint Health Drink

17/08/07 Dancing. Who knew it was going to become an entertainment phenomenon? "Dancing with the Stars" has become THE water-cooler conversation. And, the stars of the show have become America's heroes. Jerry Rice, for example, has become renowned for his ability to dance with grace and style (and, let's not forget the fact that he's been called the best pro football player ever.)

It's these amazing dance moves and football accolades that make Jerry perfect for the launch of ELATIONS, a new joint health drink which promises to nourish your joints and keep you moving. This fall, The Elations Company has signed a contract with Jerry Rice to lead the national brand campaign, which includes having Jerry host an event in New York City in late September.

"I've been using my body as a tool for my entire life, and I'm starting to notice my joints are stiffer than they once were," said Jerry Rice, the greatest receiver in NFL history. "ELATIONS just makes sense for me -- I've been drinking an 8-ounce bottle daily for weeks now and the difference is clear. That, and the fact that it tastes great, made partnering with ELATIONS an easy decision."

In an effort to help make it easier for people to stay on that dance floor and off the sidelines, ELATIONS was developed using the best balance of compounds known to improve joint flexibility and bone health.

This once-a-day refreshing fruit-flavored drink helps reduce joint pain and improve mobility through a unique 4-in-1 formula: Glucosamine and Chondroitin (naturally found in the body, but at decreasing levels over time) at the same levels as triple-strength joint supplements; a patented, more absorbable form of Calcium; and 100% of daily Vitamin C, which is an essential nutrient in the formation of collagen, the glue that holds joint cartilage together. Enhancing that 4-in-1 recipe is a final ingredient, Boron, which helps to minimize soreness and stiffness due to exercise and overly-strenuous daily activities.

"Jerry's the perfect representative for the ELATIONS campaign -- he epitomizes our brand passion for getting out there and living an active life," said Rick Zimmerman, president of The Elations Company. "Whether you are a professional athlete, a social dancer or you simply enjoy an evening stroll, ELATIONS can work for everyone."

ELATIONS, originally developed by Procter & Gamble and subsequently licensed to The Elations Company, will launch nationally in September 2007. Consumers will be able to find it in the following stores and sections:

--  Grocery stores in the Nutritional Drinks aisle
--  Drug stores in the supplement aisle
--  Mass merchandisers

In addition, beginning September 1, visitors to http://www.ELATIONS.com can enter the ELATIONS Sweepstakes for a chance to win amazing prizes, including an 8-day Dance Cruise vacation, two tickets and an all-expenses paid trip to see a live taping of "Dancing With the Stars" in Los Angeles, and other great prizes awarded weekly! Plus, visitors to the site can also take advantage of the ELATIONS Challenge, a 4-week commitment to joint health that includes coupons, prizes, joint health information and more! And, if that's not enough to encourage people to give ELATIONS a try, the company has introduced a 4-week money-back guarantee.

ELATIONS will be available in two delicious flavors: Raspberry White Grape and Cranberry Apple, in 6-packs or individual 8-ounce recyclable bottles. Suggested retail price for the 6-packs will be in the range of $7.49-$8.49, and $1.39-1.49 for the individual 8 oz. bottles -- less than it would cost to buy individual servings of the same four nutrients via joint supplement pills, milk and juice.