Jack Link’s Snaps up High Quality Jerky Brand

11 Mar 2016 --- The maker of Jack Link’s jerky snacks has bought the meat snacks unit of Grass Run Farms. Grass Run Farms is a collaboration of US family farms which makes 100 percent grass-fed snacks and fresh meat products.

Grass Run Farms farmers and ranchers are dedicated to sustainable faming. Its cattle are reared on a grass-fed dirt and are never given antibiotics or added growth hormones.

It snacks include jerky and beef sticks and is known for producing high-quality beef.

No financial details of the deal were announced.

Jack Link’s protein snacks unit is headquartered in Wisconsin and includes flagship brand Jack Links along with other brands such as Lorissa’s Kitchen and World Kitchens.

Jack Link’s is the leading beef snack company in the US and its jerky products are found in various retailers.

The deal will mean that Jack Link will buy beef from Grass Run but makes the snacks on its own plants.

Troy Link, president and chief executive of Jack Link’s protein snacks, said: “The protein snack category continues to grow and its’s our mission at Jack Link’s to offer a great-tasting snack for every kind of consumer.”

“Grass Run Farms started just like Jack Link’s- a Midwestern family with a passion for high-quality, great tasting beef. Nearly 30 years later, my family of team members still has that passion and we’re excited to welcome Grass Run Farms to the Jack Link’s family.”

“We know many consumers are seeking out grass-fed, locally and responsibility raised beef and we’re excited to extend that offering underneath the Jack Link’s Protein Snack portfolio.”

“Grass Run Farms has built a strong foundation of trust with its consumers and they can rest assured there will be no changes in how Grass Run Farms beef products are raised and produced.”

The deal includes distribution and trademark rights for Grass Run Farms beef snacks.