Jägermeister Unveils New Bottle Design

Speciality spirit brand Jägermeister has unveiled a new-look bottle design, featuring a new shape and label. Rolling out in August, other enhancements include a new cap and wording to “emphasise the craft and mystery behind the spirit”.

Nicole Goodwin, marketing director at Mast-Jaegermeister UK, said: “Whilst our recipe hasn’t changed in over 80 years, Jägermeister’s usage has and, so in turn, has our brand positioning. This evolution of the bottle now better reflects what Jägermeister is; a family owned, premium, well-crafted spirit with years of history.

“The new bottle will enhance the work we’re doing with the trade to better communicate Jägermeister’s story, and importantly, drive further awareness of its versatility.

“The bottle may be changing, but the unique flavours behind the spirit will remain the same, ensuring consumers experience the same quality Jägermeister since Curt’s creation in more than 80 years ago.”