Intrepid Fox Launches ‘Own Brand’ Option
Wine Innovations is now offering its customers the option of purchasing ‘wine to go’ goblets in their own customised branded packaging. The decision to offer an ‘own brand’ option follows the success of an existing own brand arrangement with Marks & Spencer, who currently use Wine Innovations’ patented packaging process to seal their Froglet grab-and-go wine product.
The option of using custom branding is now being offered to all customers placing orders over 1000 litres. This will be particularly attractive for corporate hospitality events and giveaways, where the main value is in the publicising of a brand. Customers opting for an ‘own label’ order will be provided with cutting guides for their designers to work from.
For volumes over 10,000 litres, customers can also arrange for the branded glasses to be filled with bespoke wine blends. This gives large volume customers, including catering franchises, convenience retailers, and regular corporate customers an opportunity to truly differentiate themselves from the crowd.
Commenting on the introduction of the ‘own brand’ service, James Lambert, Managing Director of Wine Innovations Ltd., said: “We are very pleased to offer this to our customers, as it affords them a unique opportunity to add value to a given brand. Obviously the stand-out example is how well this has worked with M&S, but many smaller customers have enjoyed the same benefits.”
Lead time for own brand labeling is expected to be 12 weeks from the point of order. For bespoke blends, this lead time may increase, depending on where the wine is to be sourced from.
Wine Innovations Ltd. is the developer and pioneer of the Intrepid Fox pre-filled ‘wine in a glass’ product. The company aims to provide a superior product that meets the demands of the events, retail convenience, and travel catering industries. The product can be rapidly and easily served at busy bars and concession stands, while its easy to carry design ensures that customers are safe, and guarantees a nonspill return journey from the bar.
