Industry Response: Labour Commit to 9pm Watershed on Junk Food Advertising


09 May 2017 --- Adverts for food high in fat, salt or sugar would be banned from all TV shows broadcast before the 9pm watershed under Labour plans to tackle childhood obesity.

The party says the proposal forms part of a future child health bill that will be outlined in its election manifesto. The party says the proposal forms part of a future child health bill that will be outlined in its election manifesto. The Tories responded saying they had the world's "most ambitious" child obesity plan that would be put at risk by Labour.

Sustain have responded to Labour's announcement that they would ban junk food advertising on all TV shows broadcast before 9pm as part of plans to tackle childhood obesity.

Ben Reynolds, Deputy Chief Executive of Sustain, said: “Labour's manifesto commitments on tackling childhood obesity take on board some of the key recommendations of the Health Select Committee's latest report, and reflect the sense of urgency that the issue demands. But the proof will be in the (healthier) pudding: the policies which the party would actually implement. The proposed 9pm watershed on junk food ads is a good start, and a measure which Sustain's Children's Food Campaign has been advocating for many years.”
“However, we know from the experience of the sugary drinks tax, that industry and its front groups will spend millions of pounds and lobby ferociously to try to block the actions that are needed. The more that a party can set out its stall now, setting out both the ambitious policy goals and the penalties for failure to comply, the better.”

“The first big test for the new Government will be over junk food marketing online, in magazines, on billboards and at cinemas. New Committee of Advertising Practice rules come into force on 1 July. The Government could set a 12 month review period for how effective those rules are in protecting children from exposure of junk food ads, and pledge to take action to close any loopholes or enforcement issues that arise.”
Sustain runs the Children’s Food Campaign which successfully campaigned for the existing restrictions on junk food advertising, and for the Soft Drinks Industry Levy linked to a fund to improve children’s health.

The Children’s Food Campaign policy statement on junk food marketing says: “Children should be protected from the marketing and promotion of less  healthy food and drink across all forms of media, wherever it is placed and  whenever it is they see it. This includes a 9pm watershed for junk food adverts on TV, as well as comprehensive rules with no exceptions across non- broadcast media and platforms. Ideally, it should be the Government – through, for instance, its Childhood Obesity Strategy – which sets the ambitious policy goals for the Committee of Advertising Practice and other relevant bodies/regulators to then align their rules to meet. These should always seek to match international best practice, and adhere to World Health Organisation recommendations.”

To contact our editorial team please email us at

Related Articles

Food Ingredients News

Global Food Security Index: Singapore claims top spot as US and UK drop to third place

17 Oct 2018 --- The agriculture division of DowDuPont, Corteva Agriscience, and The Economist Intelligence Unit (EIU) have released the 2018 Global Food Security Index (GFSI) findings which signal a shift toward more resilient food security measures. For the first time, Singapore claims the top spot in the 2018 GFSI ranking, partly because GDP per capita has risen nearly 30 percent since 2012, while the percentage of household expenditure that is spent on food is 6.9 percent.

Food Ingredients News

DSM opens second Indian animal nutrition premix plant

17 Oct 2018 --- Royal DSM, a global science-based company active in nutrition, health and sustainable living, has officially opened its second Animal Nutrition & Health premix plant in Jadcherla, India. With the aim of deepening DSM’s connection to its Indian consumers, the new plant catalyzes growth in India, reinforcing DSM’s strong ambitions for the country.

Food Ingredients News

AgWater Challenge: Target and ADM outline commitments to protect freshwater resources

17 Oct 2018 --- Ceres and World Wildlife Fund (WWF) have announced the addition of Target, a general merchandise retailer that serves guests at more than 1,800 stores, and Archer Daniels Midland Company (ADM), one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge. The two companies’ new water stewardship commitments are to be shared at the Financial Times Water Summit in London.

Business News

Indian expansion: Nexira and Synthite reinforce partnership in world’s largest acacia gum market

17 Oct 2018 --- French-headquartered acacia gum world leader, Nexira and India-based spice oleoresins leader, Synthite have entered a partnership to produce acacia gum at Synthite’s manufacturing plant near Coimbatore in Tamil Nadu, southern India. This partnership augurs well for India – the world’s largest consumer of acacia gum – by offering various product references to food & beverage manufacturers, who use this gum widely for its technological and nutritional benefits.

Food Ingredients News

A turning point in history? World Food Day shines a light on eradicating hunger, boosting nutrition and mitigating climate change

16 Oct 2018 --- As the dust settles after last week’s stark warnings from climate change experts about how future drought, high temperatures and extreme weather events could seriously impact crops and supply chains, attention turns to World Food Day (WFD) which is being marked today with a campaign to eradicate hunger. Once again food security is on the agenda as key players meet in Rome to mark the day and urge a greater awareness and action for those who suffer from hunger and to ensure food security and nutritious diets for all.

More Articles