21 Jul 2023 --- Creamy, rich vegan alternatives to cream cheeses, ice cream and custards dotted the show floor of IFT FIRST, which took place in Chicago, US, earlier this week. IFT FIRST is the Institute of Food Technologists’ annual food tech trade show, inspiring Food Improved through Research, Science and Technology. In line with Innova Market Insight’s fourth Top Ten Trend for 2023, “Plant-based: Unlocking a new narrative,” the non-dairy category has markedly expanded to wider, more mainstream applications. At the same time, it has penetrated the sophisticated culinary landscape, with some iterations claiming better performance than their animal-derived counterparts.