02 Dec 2016 --- Howard Schultz, the man credited with making Starbucks a global phenomenon, is stepping down as CEO of the coffee chain to focus on Starbucks’s efforts to establish premium coffee shops. Schultz, who co-founded Starbucks, will become executive chairman of Starbucks and will now focus on building Starbuck’s high-end Reserve stores along with promoting its Roastery and Tasting Rooms as well as overseeing its corporate social responsibility (CSR) initiatives.