Hornitos Breaks New Ground With The Launch of “Lime Shot”
25 Mar 2013 --- Hornitos Tequila is revolutionizing the shot occasion with the introduction of Hornitos Lime Shot, the perfect combination of Hornitos Plata 100% blue agave tequila with the refreshing taste of lime and a hint of salt. This innovative spirit transforms the salt+tequila+lime ritual into a single shot that is great tasting and convenient all in one.
Hornitos Lime Shot is a clear spirit that imparts the distinct aroma of authentic Hornitos Plata Tequila and a unique agave flavor that is approachable and pleasingly light with a slightly dry finish. Elevating the shot experience, this latest extension of the Hornitos family is incredibly smooth and best enjoyed chilled.
“Since Hornitos was introduced, we have been committed to revolutionizing the tequila category and the introduction of Hornitos Lime Shot is no exception,” said Vanessa Jenkins, Senior Marketing Director of Tequilas at Beam Inc. “The addition of Hornitos Lime Shot into our portfolio of 100% agave tequilas provides an unexpected twist on the traditional shot that will allow you to start the night right.”
Hornitos Plata is the purest expression of 100% blue agave tequila. Made with the brand’s signature cultivated yeast, it is double distilled and unaged with hints of fresh floral, herbal and wooden notes. This premium tequila is clean, smooth and retains a pure agave flavor.
Hornitos Lime Shot is currently available nationwide. With a suggested retail price of $17.99 - $19.99 for a 750ml bottle, it will also be available in 50ML and 1 liter.
