Hershey And eBay Launch ''Get It with WrapperCash'' the World's Sweetest Interactive Auction; Chrysler Crossfires and Once in a Lifetime Experiences Hit the Auction Block at Hersheys.com

15/05/06 HERSHEY, Pa. -- Do I hear one wrapper? Do I hear three wrappers? Sold for three wrappers! That's right, The Hershey Company is turning wrappers into cash as part of the world's sweetest interactive auction - "Get it With WrapperCash," powered by eBay. Beginning May 15, Hershey's will host daily auctions where wrappers from specially marked Hershey's candy bars, snack bars and cookies can be used to bid on amazing prizes. Up for auction are 12 Chrysler Crossfire cars, once-in-a-lifetime experiences and more.

To participate in Hershey's Get it with WrapperCash promotion consumers:

    1. Set up a WrapperCash eBay account at Hersheys.com.

    2. Bank codes found on specially marked Hershey's wrappers into
       their account. Once deposited, codes become points* good for
       use in the daily WrapperCash auctions or at the"Redeem Now"
       store. Codes can be deposited online or via text message from
       a cell phone.

    3. Use points to participate in online auctions on Hersheys.com or
       redeem points instantly for Hershey's merchandise at the
       "Redeem Now" store.

    4. Win! The consumer that bids the highest number of WrapperCash
       points on a particular tem will be the winner.

The bidding begins May 15 with daily auctions held through October 31, 2006. During the first week, Hershey's will auction off a Chrysler Crossfire Roadster and a once in a lifetime experience to go behind the scenes at Hershey's to become a Master Chocolatier.

To find out more about WrapperCash powered by eBay, log on to Hersheys.com.