Seventy-five percent of US consumers cite cost savings as a top reason for consuming frozen and refrigerated foods, while 66% say pre-portioned ingredients support their health aspirations, according to a survey by the National Frozen & Refrigerated Foods Association (NFRA). The research highlights “strategic planning” among parents as a majority (77%) rely on pre-portioned foods to achieve family health goals. For instance, half of the respondents reported consuming yogurt instead of conventional snacks.
